social media

Estimated Ages of JUUL Twitter Followers

JUUL is the most popular electronic nicotine delivery system (ENDS) in the United States. JUUL’s discreet design, availability in flavors such as mango, and use of nicotine salt solutions that deliver a high dose of nicotine with minimal harshness …

Supplementing a survey with respondent Twitter data to measure e-cigarette information exposure

Social media data are increasingly used by researchers to gain insights on individuals’ behaviors and opinions. Platforms like Twitter provide access to individuals’ postings, networks of friends and followers, and the content to which they are …

Assessing Target Audiences of Digital Public Health Campaigns: A Computational Approach

As a larger proportion of society participates in social media, public health organizations are increasingly using digital campaigns to engage and educate their target audiences. Computational methods such as social network analysis and machine …

Classification of Twitter users who tweet about e-cigarettes

Despite concerns about their health risks, e‑cigarettes have gained popularity in recent years. Concurrent with the recent increase in e‑cigarette use, social media sites such as Twitter have become a common platform for sharing information about …

Predicting age groups of Twitter users based on language and metadata features

Health organizations are increasingly using social media, such as Twitter, to disseminate health messages to target audiences. Determining the extent to which the target audience (e.g., age groups) was reached is critical to evaluating the impact of …

Patterns of Twitter behavior among networks of cannabis dispensaries in California

Twitter represents a social media platform through which medical cannabis dispensaries can rapidly promote and advertise a multitude of retail products. Yet, to date, no studies have systematically evaluated Twitter behavior among dispensaries and …